NO MORE KIDS WITH CANCER
Children with cancer are still being treated with cancer drugs developed in the 1950s and based on the same chemical found in mustard gas. Only 3 new drugs have been developed in the following decades. This cannot continue.
To address lack of awareness, we created the Mustard Challenge. The effort generated millions of impressions and over 300k pieces of user generated content in participation videos. Celebrities, national & local TV stations and video bloggers rushed to take the challenge and dare their friends.
Agency: Pure Growth
CCO: Chris Clarke
CD/CW: Tom Pastore
ACD/AD: Rob Baumgartner
