ING DIRECT
Launched during the 2012 Presidential elections, and coinciding with the rise of Occupy Wall Street, this advertising campaign for ING Direct played with the cultural moment, positioning the bank as the response to the greed of traditional banks.
Agency: Berlin Cameron
CCO: Ewen Cameron
ECD/Art: Svenja Timme-Bastian
ECD/Copy: Tom Pastore
Every political movement has a manifesto, here's the Free Party.
Like any political campaign, we relied on polling.
We promoted the results through news outlets.
Political signage.
Political swag.
We even staged takeovers in various cities.
