My Heritage
My Heritage is a DNA-test kit company competing with more well-known brands like 23 and Me. To stand out, we created a campaign to get people past superficial judgements based on race and identify with our common humanity. The spot garnered over 1,000,000 unique visits in the first week and increased sales of My Heritage kits 97% beyond their goals.
Agency: Berlin Cameron
CCO: Ewen Cameron
CD / AD: Svenja Timme Bastian
CD / CW: Tom Pastore